Designing a delightful and humanising identity for A.I.

    NICE ALLIANCE & SCENERA    •    VISUAL + PRODUCT DESIGNER
    The Network of Intelligent Camera Ecosystem (NICE) Alliance which consists of Foxconn, Sony, Scenera, Nikon and Wistron was founded on a vision to propel computer vision through a strategic alliance and a proprietary framework to share and process data via smart cameras.
    MY ROLE
    As the Sole Visual and Product Designer of this initiative, my role was to strategise and develop the branding identity for NICE Alliance, design the branding materials such as corporate logos, create design systems and guidelines as well as design and develop for corporate websites, technical illustrations and Apps. During my time at NICE, I was fortunate to have the opportunity to lead the design for such an initiative and served some of the leading tech companies.
    BRANDING DESIGN + COLOUR PALETTE
    ABOUT THE BRANDING
    The NICE Logo was designed with a custom typography featuring a lower capital "n" which shares the same radius as the "c" and "e". This was done to introduce a rather playful and friendlier identity. The aperture petals was embedded in the "C" which stood for "Camera" and an array of colors were used to represent the various companies which makes up the alliance and represents color spectrums often associated with imaging.
    NICE ALLIANCE WEBSITE + SPECS LIBRARY

    Other works