SwiftBack:
A Carpooling App
SwiftBack was a platform designed to connect passengers and drivers to carpool. It was the first ride sharing app to introduce a number of features like In - App Messaging and Driver Mileage Rewards System and notably an ML driven suggestions feature.
Company
SwiftBack
Project Date
2015 - 2017
Role
Founder
Product Manager
Product Designer
#1 Spot of the
Apple App Store
SwiftBack grew to serve a community of 50,000 users in Singapore and connected users across 120,000 ride requests.
User Flow
Studies
Product Strategy:
Suggestions
Back in 2016, SB was an early adopter of ML solutions to drive growth. SB suggested relevant ride requests to drivers based on several param of departure date, location and time to find similar matches. A scoring method was used to aggregate similarities in routes.
BUILT PRODUCT
Video Login Screen + Onbording
A video view with looped playback was used on the login screen followed by onboarding screens using page view controllers
BUILT PRODUCT
Map View +
Search & Route
A map view was designed for users to input or look up their daily route. Google maps SDK was used to deploy the map while the interface and front-end was built from the ground up.
BUILT PRODUCT
Card Pattern
Before It Was Cool
Designed and developed a class for modal card views for in app prompts and confirmation screens before iOS 10 made it cool.